VICE PRESIDENT AND CREATIVE DIRECTOR
Kim Bergeron is an innovative storyteller who utilizes the power of persuasion to turn challenges into triumphs. She has more than 30 years of advertising, marketing and public relations experience, with ten of those years leading a department in a municipal government setting. Kim lives by the mantra, “There Is No Box,” and has utilized that philosophy toward unconventional approaches to marketing projects and her clients. It’s a strategy has led to numerous successful efforts.
In 2012, Kim co-founded the Train of Hope for Sandy Relief, orchestrating the delivery of $250,000 in relief supplies via an Amtrak train just nine days after the superstorm, with a second Train of Hope for the Holidays a month later, bringing additional relief supplies and gifts for the children of the storm.
In 2014, with strategic use of social media and storytelling via a website that she created specifically for the mission, Kim was successful in persuading Sir Paul McCartney and Sir Ringo Starr to autograph a Beatles-themed piano for a small Habitat for Humanities affiliate. The resulting auction proceeds funded a Habitat home for a veteran and garnered extensive national and international media coverage.
When New Orleans Saints fans were outraged by the now infamous playoff “no call” in 2019, Kim embraced the power of social media to bring fans catharsis via the Blackout & Gold Second Line. With only five days from permit to event, Kim promoted and produced the event, bringing more than 30,000 fans together for the quintessentially New Orleans procession through the French Quarter. The second line parade photos were featured by virtually every major news outlet throughout the U.S. and beyond.
A fierce arts advocate, Kim created a “Shop Local Artists Weekend” event in 2016 to generate awareness as to the importance of communities supporting local creatives. In 2017, she successfully lobbied to grow the effort to a statewide “Shop Local Artists Week,” via Senate Concurrent Resolution 20. She worked with Americans for the Arts to broaden the initiative to a national level in 2018. In its inaugural year, artists and arts organizations in more than 20 states participated in the event. National Shop Local Artists Week is now celebrated annually during the first week of December.
Kim’s work has garnered a plethora of awards, including the PRSA-New Orleans’ Silver Anvil and Fleurish Awards, Public Relations Association of Louisiana-New Orleans’ Flambeau Awards, and local and regional ADDY Awards. On a national level, she has been recognized with prestigious Telly Awards, Silver Microphone Awards and City-County Communications and Marketing Association’s Savvy Awards, including two-time receipt of 3CMA’s national President’s Award for “Best Marketing Plan.” She has presented her strategic promotional tactics at numerous conferences and business workshops throughout the U.S.
For her community service, Kim has been honored with the ATHENA International Leadership Award, American Red Cross Power of Women Award, Rotary Club’s Service Above Self Award and Paul Harris Fellow and three-time receipt of CityBusiness New Orleans’ 50 Women of the Year Awards. For her work promoting Louisiana culture, she was recently named an Honorary Louisiana Ambassador by Lt. Governor Billy Nungesser.
Many of Kim’s community service and fundraising efforts have been profiled on her blog, RightBrainDiaries.com.